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The JournalField notes on growth

Ideas worth acting on.

Strategy, positioning, go-to-market and founder-led growth — distilled from real engagements, not theory.

What Is a Fractional CGO — and Does Your Company Need One?
STRATEGY5 min read

What Is a Fractional CGO — and Does Your Company Need One?

The Fractional Chief Growth Officer is one of the fastest-growing executive roles in B2B. Here is exactly what they do, what they cost, and whether your stage of growth justifies the hire.

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The B2B Go-To-Market Strategy Framework That Actually Works
GTM7 min read

The B2B Go-To-Market Strategy Framework That Actually Works

Most GTM strategies fail because they are built on assumptions, not intelligence. Here is the research-first framework Takiwa uses to build GTM strategies for B2B scale-ups.

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Why Your Personal Brand Is Your Company's Cheapest Growth Channel
GROWTH6 min read

Why Your Personal Brand Is Your Company's Cheapest Growth Channel

Founders who build authority online systematically lower their company's CAC. Here is the data, the mechanism, and the system to start building yours in 90 minutes a month.

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